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How to Choose the
Program for your Site
The
first thing to think about when choosing an affiliate program for
your site is your site's visitors - why do they come to your site.
If
your visitors are there to browse or to pick up information you
make available for free they are probably not looking to buy something.
You may therefore be better off with a pay-per-click programme.
If
your site sells your goods or services then your visitors may be
in the frame of mind to buy from the advertiser. In this instance
it may in you interest to sign up for payment per sale. Books, CDs
and Software tend to be good for generating sales.
Affiliate
Marketing is now so successful on the Internet that it even has
it's own print magazine! Revenue can be bought on newsstands in the US but can be subscribed to worldwide.
You may want to consider subscribing in order to stay up to date
in this constantly evolving world.
One
thing you should find out about any site you want to become an affiliate
of is how popular that site is already, especially if it is based
in a country which is not your own. The best tool to use for this
is the Alexa Toolbar. This toolbar integrates with Internet Explorer
and provides traffic rankings, site reviews, contact information,
and more information about each site as you visit it. We can't recommend
it highly enough and use it ourselves. The Alexa Toolbar is completely
FREE and you can download it by clicking on the banner below.
Why
Gambling Companies Mostly Advertise through Affiliates?
Gambling has been around for centuries, if not millennia. Wagering
was a pastime for every class, every generation, in one form or
another. People have been betting on chariot races, athletes, battles,
politics, and more recently on lotteries and even the weather. Millions
of bets are placed daily on the greatest variety of things. When
it comes to advertising, though, you hardly ever hear about gambling
in any form. Ever wonder why?
A strongly
regulated market
Ancient as it is, gambling is still a highly controversial business
- and this controversy has become even more vocal since it found its
way online. The advent of internet gambling has made casino games,
sports bets, poker, bingo, and lotteries much more accessible than
ever before. Today, players can go online, visit the Europalace
online casino, create an account, make a deposit, and start playing
in a matter of minutes. And they do so - the Euro Palace has thousands
of daily visitors playing its games and claiming its bonuses.
With widespread availability came the need to keep these services
out of reach for those who weren't meant to use them, especially the
underage. The Euro Palace, just like all other real money gaming operations
out there, are strictly meant for people of legal age (18 or above).
Not because of the games, though - social casinos have a similar game
library, yet accessible to anyone with little to no age restriction.
It's the fact that the games at the Euro Palace involve real money
that makes them off limits for underage players.
Traditional advertising vs. affiliate marketing
Online gambling companies are not allowed to promote their services
through traditional methods mainly because of their age-restricted
nature. The majority of websites out there are accessible to any age
group - even news outlets that routinely report on accidents, terrorist
attacks, and similar events, are available without filtering their
visitors by age or region. Which means that an ad that would promote
real money gambling over the internet - which is a highly entertaining
pastime, otherwise it wouldn't be so popular - would be seen by all
age groups, not only those it was meant for. Much like a cigarette
ad. These strict regulations limit the range of advertising methods
available for gambling companies.
The gambling market is a highly competitive one, though, so advertising
is needed for gambling companies to thrive. Affiliate marketing is
the go-to solution, as it doesn't involve banners that would show
up on just any website. Instead, the message is delivered to the people
that are actually interested in the services promoted - and for which
it was meant. This is good for the gambling companies, too, since
an interested individual is more likely to become a paying customer
this way.
Browse
this site and you'll find links to lots of great opportunities and
info!
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